Reshaping Chinese New Media Institution Starting from Restructuring of Broadcasting Sector

Reshaping Chinese New Media Institution Starting from Restructuring of Broadcasting Sector
by HU ZHENGRONG & Research Fellow
The “conglomeration” of China’s radio and television sector since the late 1990s is essentially different from the concept the term is usually adopted in media industry. Radio and television groups, under the model “single system, dual operation”, which is characterized by state ownership and operating with state funding and advertising revenue, are more of a kind of transitional system in the media transformation than as a fixed system in the long run. The current restructuring of radio and television groups and the re-positioning in their attributes and functions are based on the restructuring of relations between government and media, and are in-depth development of “conglomeration” reform. The process of restructuring government-media relations should follow the rule of media, and consider China’s context. The ultimate goal is to build a new media system of China, with government and media as public service units and with media groups as enterprises playing their respective functions and roles. Continue reading

The Options for Radio and Television Industry in China under the Impact of Globalization and Commercialization

by Hu Zhengrong, Ph.D Bing Zhang, MA

In the past few years, radio and television industry grew rapidly in China. The State Council of China issued No.82 Document in November 1999 by the Ministry of Information Industry (MII) and State Administration of Radio, Film and Television (SARFT) titled the Suggestions about Strengthening the Management and Construction of Radio, Television and Cable TV network. Since then, the radio and television in China has so far experienced the adjustment of industrial structure, and reorganized into media groups. Continue reading

TransformingChinese Television : The Year of the Digital Dragon

by John V. Pavlik Hu Zhengrong, Ph.D

In principle, all mass media in China are government-owned, especially such mainstream media as television and newspapers. So virtually all mass media are government monopolies.

But something fundamental has changed since the beginning of the 1990s.Some media, including television, have already developed new kinds of private ownership — a form of joint ownership by the government and private investors. In the 1990s, some domestic and international investors – among them the International Data Group and the News Corp’s News Digital System– learned that the Chinese media industry is very profitable, so they decided to invest in Chinese media, hoping to see a good yield from these investments. Of course, there are still some limitations on their investments. As for media, investors are usually allowed to put money into cable television networks, magazines, newspapers, film production and the Internet. What they can invest in is such hardware as like cable TV network construction, printing machines and so on. They have not been permitted to invest in or otherwise influence the `software’ of media, that is the content, which is, of course, more crucial and profitable. But there are some signs that these restrictions on content investment and production are beginning to loosen.

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